With the launch of The Sims 3, EA entered a new realm of player / producer interaction. No longer would they have to spend every minute of every day combating piracy, instead they would provide a basic game pack to players who would then register online and be eligible to download a new town as well as enjoy 1000 points worth of goodies from the Sims store.
It seemed like an excellent, win-win situation.
But it all went horribly, horribly wrong...
